Danya, a fifth-generation clairvoyant of Ukrainian descent, approached me to design the brand identity for her business, The Abundance Psychic. Her client list includes professionals, businesses, celebrities and members of European royal families. She was after an identity that appealed to the most ambitious and courageous people, predominantly women.
Danya wanted a brand that was clean whilst also exuding a feeling of abundance, elegance and sacredness. We designed a logo, business cards, tarot cards, social posts and stationery.
The bespoke typography is accompanied by lavish spiral flourishes. The upwards direction of the lettering signifies growth and rising success. There is a contrast and harmony between the straight lines and smooth curves, taking cues from relevant historic styles.
The continuous winding lines featured in the designs echo the idea of lineage and connectedness, also with subtle references to energy / vibration / mystique.
Rich, deep green and burgundy are the hero colours, accompanied by lush gold, pops of colour and holographic foil that shifts and changes with movement.