PERSOL is a leading HR solutions partner across Asia-Pacific, combining human insight and smart tech to deliver tailored, high-impact workforce solutions.
PERSOL always put people first. Their brand personality is confident and caring, passionate and proactive, smart and resourceful.
Working within the provided brand guidelines, I rolled out a wide range of collateral; including business cards, posters, notebooks, publications and various promotional pieces.
The logo symbol takes the letter P from PERSOL as its motif. This symbol can also be seen as a camera viewfinder, expressing PERSOL's focus on one working individual at a time, with an eye on that individual’s future.
This viewfinder can be cropped or deconstructed and is used throughout the branding as a prominent device.