Programmed is a leading provider of staffing, facility management, and maintenance services. They employ over 30,000 people every year across a broad range of industries and partner with more than 10,000 customers, small and large.
I work with Programmed regularly on their marketing and collateral designs, applying their look and feel across various communications.
Programmed's branding uses dynamic angles, a bright colour palette, iconography and human-centred portraiture.
Programmed's design system heavily features a graphic device that visually represents the two core tenets of structure and dynamism, working together within the business.
A simple analogy for this is the relationship between an Anchor & Flag. The anchor represents Programmed’s foundation and heritage of delivering impact through excellence, while the flag depicts the forward thinking and adaptability of their diverse workforce.
Programmed's imagery tells the story of their people and their work environments in an authentic, optimistic way.
Whether shot in studio or on location they aim to celebrate the moments and quirks that make their people unique.