Working with a wonderful team at CFA, and my sister Cat MacInnes's delightful illustrations, I designed the new brand identities and associated collateral for two amazing children's programs: Truck Time and Fire Wise Kids.
Truck Time is a hands-on experience where children can see a fire truck, watch a fire hose demonstration and meet a firefighter in person.
Fire Wise Kids is CFA’s in classroom, fire safety education program for kinder and primary school students. It’s delivered by trained CFA volunteers who visit schools with engaging and interactive lessons.
The logo designs were based on the idea that pictures tell the story alongside the words. This is helpful and inclusive for all, especially for kids.
The oversized bold lettering and super bright colour palette took its cues from the vernacular of safety signs in order to stand out and grab the attention of the audience signifying the importance of this information.
The aim of the designs was to be friendly, bold and playful. We wanted it to be clear and engaging for both children and adults.
The logos and layouts have been designed to work in a variety of colour combinations; making for a fun, dynamic and modern identity.