My talented chocolatier pal, Jade, approached me to design the branding and packaging for her range of chocolates she handmakes in Ballarat. Jade wanted something simple yet beautiful, with a traditional feel. She spoke of the simplicity and intricacy behind the chocolate-making process and the design took inspiration from this.
The design I created took cues from the unique chocolate mould, featuring clean gridded letters within a square format. The letters of the logo are arranged in a playful manner inside a diamond shape. This sits within a striking pattern of alternating diamonds and squares.
The suite of packaging works across the range of dark, milk and white chocolate varieties, each with a corresponding pattern.
The brand’s bright blue colour is accompanied by gold foil wrap, referencing Ballarat's gold rush history. The striped pattern motif is also a subtle nod to the traditional lolly shop stripes.
We use a different colour for each limited edition flavour Jade brings out. We have also made a set of chocolate bar designs for the Ballarat International Foto Biennale, featuring photography from the artists involved.