Pacific Blue is a leading Australian energy generator. They believe in action on clean energy, renewable generation and climate change right now. As a generator, they own, operate, and develop wind and solar farms and hydro plants that produce renewable energy in Australia — and have for more than 30 years.
Pacific Blue engaged my design services for the development of a variety of pieces; including reports, brochures, flyers, web imagery and assets.
Pacific Blue's wing icon is used as a prominent feature throughout their designs. It is an evolution of the Pacific Hydro identity and represents the fan of the windmill and the renewable nature of the business.
The colour palette takes inspiration from the ocean, the air / wind, the sun and the dirt of our land.