Drawing inspiration from imagery and crests associated with ancient army regiments, I created this visual identity for The Regimental Condiment Company.
I was able to source copyright-free books of old etchings and illustrations and build up a library of elements such as animals, weapons, emblems and fighter planes, which I then reworked and collaged with various other components to make unique symbols and mascots (e.g. a cobra wrapped around a sword or a leopard leaping over rifles).
These have been overlaid with bright colourful shapes creating a strong and consistent family of products, which have a unique personality on the shelf.
The condiment labels feature the exquisite illustrations, clever product names and engaging, evocative stories.
These designs have been recognised for multiple awards including the Australian Packaging Design Awards and the Melbourne Advertising & Design Club Awards.
The range of condiments are based on traditional family recipes and currently include chutneys and relishes, jams and jellies, sauces, mustards and horseradish, and cheese jellies. The brand is growing rapidly, with new products being developed and added to the range.