The identity I designed for this emerging Australian clothing label was created around the concept of ‘flowing lines’, inspired by the silken threads and specialty fabrics used for Tobey’s luxurious garments.
The look and feel of the branded items is warm, soft and tactile; enhanced through the use of the colour palette, rounded edges and embossed finish.
The designed items consist of swing tags, embroidered clothing labels, store packaging and stationery.
I designed these pieces at Liquorice Studio: liquorice.com.au
It is with their generous permission I include this project on my site.
Managing Director: Scott Bonanno.
Photography: Shane Loorham. Photograph of model: Provided by Tobey.