Our brief from Spicers was to design a specialty paper sampler highlighting the stock’s abilities and illustrating the intoxicating power of embellishments.
With this theme in mind, we decided to put together a selection of theatrical cocktail recipes each with its own ‘embellished’ component such as edible gold flakes, a garnish of bacon or a plume of smoke.
Like mixing cocktail concoctions, the recipients of the Spicers Alchemy pack can mix and match a variety of stocks with different finishes.
The pack consists of boxboard dividers featuring a letterpressed cocktail illustration and recipe, and each section comprises a selection of coasters decorated with the specific ingredients.
The illustrations on the dividers are made up of the cocktail components, implements and serving vessels. I used a simplified geometric style of illustration, consisting of abstracted lines, which overlap and intersect to create interesting layers and combinations.
To show off each paper's stunning quality, we chose subtle embellishments such as blind embossing, translucent pigments and pearlescent foiling to complement the harmonious stock colours and highlight the delicate overlays.
The box lid features a gold foil title on the outside and slides off to reveal a blind embossed pattern underneath. Each piece inside the pack uses forme cut corners as a decorative way to delineate the sections. The stock and embellishment info for each coaster is detailed on a custom wavy forme cut gold sticker on the reverse side.
I designed these pieces at Liquorice Studio: liquorice.com.au
It is with their generous permission I include this project on my site.
Managing Director: Scott Bonanno.
Creative Director: Shane Loorham.
Photography: Shane Loorham & Scott Bonanno.