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    <loc>https://www.annieworks.com.au/works</loc>
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    <lastmod>2026-04-04</lastmod>
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      <image:title>Works</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1769991867769-OUWYJCYQ1F6NDQ1YXZ2P/caves-offsite_tote-bag.jpg</image:loc>
      <image:title>Works</image:title>
      <image:caption>CAVES Offsite — Tote Bag</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768358817707-WW264LRL21YWP7UB1B3Q/luckyandjames_chocolate3.jpg</image:loc>
      <image:title>Works - LUCKY AND JAMES</image:title>
      <image:caption>My talented chocolatier pal, Jade, approached me to design the branding and packaging for her range of chocolates she handmakes in Ballarat. Jade wanted something simple yet beautiful, with a traditional feel. She spoke of the simplicity and intricacy behind the chocolate-making process and the design took inspiration from this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768354652190-NY86ICGMGCYYCZ7WXFOP/mpavilion_megasite.jpg</image:loc>
      <image:title>Works - MPAVILION</image:title>
      <image:caption>I worked with the Naomi Milgrom Foundation to design the latest creative campaign for Tadao Ando's MPavilion situated in the Queen Victoria Gardens. MPavilion acts as a meeting place and is host to a program of free events — prompting local and international artists and collaborators to create extraordinary experiences in response to the space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768954816621-UOKSYL5Y7EB3OJGAO7BF/tap_business-cards.jpg</image:loc>
      <image:title>Works - The Abundance Psychic</image:title>
      <image:caption>Danya, a fifth-generation clairvoyant of Ukrainian descent, approached me to design the brand identity for her business, The Abundance Psychic. Her client list includes professionals, businesses, celebrities and members of European royal families. She was after an identity that appealed to the most ambitious and courageous people, predominantly women.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768439806095-V2HO5MA57HIJU23M3I58/nswl_business-cards.jpg</image:loc>
      <image:title>Works - Natural Science Wine &amp; Liquor</image:title>
      <image:caption>Tristan and Joyce are the owners of Natural Science Wine &amp; Liquor — Melbourne's first all-Australian bottle shop and bar. The business name, Natural Science, references the natural process of fermentation and Joyce's background in chemical engineering (plus it's also the title of Tristan's favourite song)!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768781751374-P5HPIIFQ4ZJU0M9M4ZAG/ulaunch_posters.jpg</image:loc>
      <image:title>Works - uLaunch</image:title>
      <image:caption>uLaunch is an exciting organisation that aims to empower people living with disability, illness and injury by making it easier to connect with meaningful work. Powered by Angus Knight Group, uLaunch has a mission to create a more connected, equitable society for all.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768709376419-F9I1ND94JBVGV3DLCDNX/trcc_sauces.jpg</image:loc>
      <image:title>Works - The Regimental Condiment Company</image:title>
      <image:caption>Drawing inspiration from imagery and crests associated with ancient army regiments, I created this visual identity for The Regimental Condiment Company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768696596633-FJP53B17EBEJZ7PGH0XF/persol_business-cards.jpg</image:loc>
      <image:title>Works - PERSOL</image:title>
      <image:caption>PERSOL is a leading HR solutions partner across Asia-Pacific, combining human insight and smart tech to deliver tailored, high-impact workforce solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768364765071-LI7F882A7WDXSNT5IPBI/cfa_stickers.jpg</image:loc>
      <image:title>Works - CFA CHILDREN'S PROGRAMS</image:title>
      <image:caption>Working with a wonderful team at CFA, and my sister Cat MacInnes's delightful illustrations, I designed the new brand identities and associated collateral for two amazing children's programs: Truck Time and Fire Wise Kids.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768783544335-SVPGC5F76EVVONTRRFN9/nation-partners_booklets.jpg</image:loc>
      <image:title>Works - NATION PARTNERS</image:title>
      <image:caption>Nation Partners work with like-minded clients to influence a better and more sustainable future for society and the planet. They help organisations plan effectively, invest wisely and develop projects that contribute to a better future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768867903759-L13ER3Q8SW8IXZ5BRTWM/armitage-guitars_business-cards.jpg</image:loc>
      <image:title>Works - Armitage Guitars</image:title>
      <image:caption>Michael Armitage approached me to design a logo, business card and guitar label for his luthier business, ‘Armitage Guitars'. He wanted a design that reflected the tradition of the European classical guitar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768957046669-TY98VAIL1WKDW8JXNKIR/naa_collateral.jpg</image:loc>
      <image:title>Works - NAA STUDIO</image:title>
      <image:caption>Naa Studio specialise in housing and interiors, with a focus on context-driven design, making and craft. Situated in the coastal town of Jan Juc, Naa Studio take inspiration from their surroundings, sourcing local materials and working with local artisans. They offer a personal and adaptive process and aim to create designs which promote harmony between human habitation and the natural world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768877714315-MP7RJX6W5J0F42JEF7C9/tamara-design-co_business-cards1.jpg</image:loc>
      <image:title>Works - Tamara Design Co</image:title>
      <image:caption>Tamara Design Co is a pattern design and textiles studio owned by Tamara Schneider. Inspired by nature, Tamara's intricate designs are drawn by hand and digitally coloured and printed with environmentally friendly pigment using Australian manufacturers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768874537518-9LG81QDWPSMU5XZPDYLN/programmed_collateral.jpg</image:loc>
      <image:title>Works - PROGRAMMED</image:title>
      <image:caption>Programmed is a leading provider of staffing, facility management, and maintenance services. They employ over 30,000 people every year across a broad range of industries and partner with more than 10,000 customers, small and large.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768869902827-60QT7JD1UOM8LY3UF0Q5/incf_report-covers.jpg</image:loc>
      <image:title>Works - Inner North Community Foundation</image:title>
      <image:caption>The Inner North Community Foundation bring donors and organisations together to build a better future for inner north communities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768956101051-YEMXIH6J0ZRR8B100VY1/pacific-blue_phone.jpg</image:loc>
      <image:title>Works - Pacific Blue</image:title>
      <image:caption>Pacific Blue is a leading Australian energy generator. They believe in action on clean energy, renewable generation and climate change right now. As a generator, they own, operate, and develop wind and solar farms and hydro plants that produce renewable energy in Australia — and have for more than 30 years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/1768880141079-DKNKIH647OVXT0BNS6FI/specsavers_advertising.jpg</image:loc>
      <image:title>Works - Specsavers</image:title>
      <image:caption>Specsavers offer optometry, audiology (hearing aids), contact lenses, glasses, and sunglasses. The brand focuses on delivering accessible and affordable eye and hearing care.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.annieworks.com.au/annie</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55c59695e4b0a9b8f88b7f41/f90a61f6-5dc7-43fc-948c-d7550bfad82c/annie-profile-pic-bw.jpg</image:loc>
      <image:title>Annie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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