I designed this logo identity and business card for a talented freelance photographer, Sheree Porter.
With an even number of letters in Sheree's first and last name, and using a typeface of equal letter widths, the logo sits neatly in a compact rectangular block, reflecting the precision and attention to detail integral in Sheree's work.
The inspiration for the design of the business card stemmed from the photographer’s eye and the camera lens.
The business card design features a cut-out circle in the middle of the card, simulating the lens of the camera.
Whilst emphasising Sheree’s unique way of seeing the world, the concept also plays on the idea of perception and the notion that everyone will see something different through the 'lens'.
The typography on the card echoes the circular shape, taking visual cues from the white text seen around the rim of the camera lens, while the angle of the text represents the rotation of the lens.
The lettering has been printed with 6 hits of white ink for a stark contrast against the black card.
All portrait photography featured on this page: Sheree Porter.
See more of Sheree's work: shereeporter.com
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