The feminine visual identity I designed for Rubelle, a boutique beauty salon, consists of a custom logotype, accentuated with curls and waves, and a delicate pattern using a peachy red colour palette.
The pattern is made up of the capital 'R' from the logotype and has been used as a blind letterpress on the business cards for a textured debossed effect.
The items designed for Rubelle include stationery, printed collateral and store signage.
I designed these pieces at Liquorice Studio: liquorice.com.au
It is with their generous permission I include this project on my site.
Managing Director: Scott Bonanno.
Photography: Shane Loorham.