The Road Runner Fried Chicken food truck specialises in Southern American style fried chicken; with accompanying fries, slaw and hot sauces.
Inspired by the abundance of neon signs seen throughout America, I created the bespoke lettering and icons in a contemporary neon style, with the connected winding letters based on neon tubing.
The large, smooth letterforms are clear and iconic on the bright red truck, making for an approachable and memorable identity.
The dynamic alignment of the words in the logo and forward direction of the arrow indicates movement, reflecting the ‘road runner’ name and fitting in nicely in the context of the moving truck.
The arrow elements further enhance the symbolism of the neon sign, whilst directing the customers for ordering food.
The other items I designed include stickers and patterns for food packaging, a simple animation with illuminated letters and icons, and business cards with raised ink for a glossy 3D tactile effect reminiscent of neon tubing.
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