The visual identity I created for Nat Kitzelman was inspired by her playful and colourful Australiana textile designs.
The colour palette is representative of the Australian landscape — red earth, blue sky and turquoise water.
Emulating Nat’s handwriting, the ‘nk’ logo mark highlights the authenticity of the company and incorporates animal illustrations as a cute addition.
The joining of the jigsaw business cards is reminiscent of the ‘repeat pattern’ process used in the creation of textile designs. The Aussie animals I've illustrated join up across the cards, although joining the wrong animals together is quite fun too! How about a kangamu or platatoo?
With quirky animal facts featured on the postcards and catalogue pages, these items are great to collect and share.
The brown textured card has been used throughout the designs, alongside a smooth cream paper stock, for a warm and friendly look and feel.
The catalogue is colour-coded, separating the various sections, and the large images are closely cropped to show the garment details and focus on the expression of the models who happen to be Nat's friends and family!