Michaël and Patrizia of La Petite Crêperie approached Liquorice to refresh and redefine their visual identity. Our aim was to create a strong and singular brand presence for their existing and future stores, retaining their distinctive red and white chequered pattern and authentic French atmosphere.
The new logo design integrates and highlights the chequered stripes as part of the customised lettering in which the letters extend and become part of the pattern. The stripes hint at a French look and feel and add to the boutique kitchen aesthetic. A striped border is incorporated as a prominent branding element, alongside rustic timber finishes, and quirky illustrations.
Through discussions with our client, we embraced their phrase ‘Arrogantly French’ for a tongue-in-cheek tagline, communicating the unique French experience of their stores, from staff to dish, music and ambiance.
The suite of designs I created for La Petite Crêperie include logo, illustrations, business cards, menus, flyers, packaging and store signage.
LPC currently have three venues in the Melbourne CBD. They specialise in authentic, traditional French crêpes, savoury galettes and baguettes, all made with quality, fresh ingredients. Working on these designs made me hungry!
I designed these pieces at Liquorice Studio: liquorice.com.au
It is with their generous permission I include this project on my site.
Managing Director: Scott Bonanno.
Photography: Provided by La Petite Crêperie.
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