This logo symbol is made up of the letters ‘c’ & ‘r’, the initials for Clubhouse Records. The rotation and repetition of line in the circular characters echoes the shape of records, and the smooth clean lettering is inspired by modernist logotypes from a time when vinyl was at its peak.
The colour combination of deep red and blue ink on pale pink and green card creates a warm retro feel.
Hypnotic spiral patterns are used throughout the designs, symbolic of sound reverberation and of being absorbed in the music. The circular lines also suggest a spinning record and the indented grooves in vinyl.
The branding elements were made into a set of rubber stamps and used throughout the store for cost-effective business cards, labels, flyers and packaging.
The texture of the stamps relates to the crackles often heard when listening to records, and the hand-done aspect of the application is reflective of the hand-picked merchandise and personable experience in the boutique store.